Saturday, January 29, 2011

How to Make A Documentary

(Director of Photography Tony Hardmon on location in Parshall, ND)

Many people have asked me how to make a documentary and really there’s no simple answer. I think at the outset though, the key is to find a good story that inspires you enough to push it to the next level, and the next. The story of my friend Rachel Libert’s latest documentary series, Boomtown, which airs tonight on Discovery’s Planet Green Channel, is really a great example of how you can stumble upon a story, investigate, and find a route into the heart of a great tale.


Rachel first read about the town of Parshall, North Dakota in 2008 while reading an AP story on Yahoo news. She found the idea of a tiny, remote town suddenly striking oil fascinating and called the local public officials, thinking it likely that some other film outfit would have already been filming. “Amazingly, nobody else had contacted them,” she said. A week later, she and her DP husband, Tony Hardmon, were there and started filming for the next few days. Within a couple of months they had cut together a short trailer and began to shop it around to broadcasters.


“We basically looked at what programming was out there,” she said, to see which network offerings were closest to their content and approach. Since it a documentary, and not a narrator-driven non-fiction series, “the list became pretty short,” she said. But nine months after they cut the trailer they had a deal with Planet Green to produce the five-part docu-series.


For any filmmaker or producer who has tried their hand at development and pitches, nine months is actually pretty quick. The reason for this says Rachel, was the timing. “Time was of the essence,” she said, as the story was unfolding too quickly and key events would have passed if they’d been forced to wait. That's a big risk that filmmakers make all the time but luckily it paid off when the project fell into the visionary programming hands of Laura Michalchyshyn.


For the entire next year, Rachel and her crew filmed the ups and downs among the people in a tiny town suddenly made rich by oil. She loved the people there and was drawn to how their personal stories were connecting to the mega shift in their world. It was this intimate personal perspective that allowed her to tell the story of Parshall. “My approach is not to think about what I want to say,” she explains, “but to listen to the story unfolding in front of you and to be patient.” As a storyteller, there are things you hope will happen, she continues, but life doesn’t always happen that way. No, it doesn’t.


The irony here is that sometimes in order to tell the most human and honest stories, you really have to let them tell themselves. And that, quite simply, is a splendid way to make a documentary.

Here's the link to the facebook page: http://www.facebook.com/PlanetGreen?ref=ts

Thursday, January 20, 2011

The Potential of Video

I never cease to be surprised by the many ways video can be used to teach and inspire. If a picture (1 frame) says a thousand words, then video (30 frames per sec) says it exponentially. Speaking of math terms, that's a language Vi Hart, the YouTube "mathmartist" is revamping in her personal and increasingly viral view of where life and math intersect. She's created an entirely new way of appreciating shapes, concepts, and numbers and hinging them to everyday things. This one on snow angels is a good example. Brrrrrr...



Sure, the video could use some improved production value, and graphics always help, but she's finding her voice and with that hopefully a new way to bring math into daily conversation. I, for one, don't think this way, but if I could borrow some of these insights, I might be able to help my own daughter appreciate how math is everywhere in life and not fear it as an evil alien topic through which she's doomed to slog (like I was and did).

The video revolution is what allows this innovation to happen. Chris Anderson, best known these days as the Ted Talks guy, calls this "crowd accelerated innovation" and discusses the influential power behind how video communicates the subtleties of human thinking and action. Role models can be anywhere and anyone. Thanks Vi Hart. You are changing the world with video.

Thursday, December 16, 2010

The Virtual Canvas of Labuat

Interactive web visuals have become more and more creative and clever. Take this one from the Spanish band Labuat. Soytuaire.Labuat.com. At first I thought it was a beer commercial. Couldn't be further from. I loved Lady Gaga's last vid but this is totally unique; a unique way to be engaged and to engage. It's interactive allowing users to experience the song Soy tu aire/I'm your air in a fluid, masterful way by moving the cursor along the virtual canvas to the flowing, romantic melody. Everyone makes unique movements and you can save yours and send to someone who hopefully loves you back enough to watch. Either way, the whole experience makes you feel relaxed and free (the butterflies help..) I know we'll be seeing more of these things really soon- they can help us communicate just about anything to one another.

Tuesday, December 7, 2010

Wii Ads on Bananas. How surprise can work.



A few years ago CBS got a lot of egg in the face for their "egg-vertising" campaign. They had millions of eggs laser printed with ads for their show line-up. The whole project got a lot of press, mostly negative. Bloggers hated it and I haven't seen any other CBS ads on eggs. But I've seen Disney ads on eggs (and don't buy them- they're a lot more expensive!). Besides the Ick factor is too high. Isn't anything sacred? Well, apparently not bananas who've wound up as the latest billboards - a new marketing term- "banana-boards?" This time it's pre-holiday Wii ads. I actually had to zoom in on that green bunch, my early morning pre-caf vision a bit blurry. Sad to say, Ick factor also high here. Many bloggers reacted to the bananas the way I reacted to the eggs. But. But. But. For some reason this time, I forgave the marketers for pushing the envelope. After all, I reacted. I felt something. A surprise juxtaposition that worked (for me). Surprise is an important way to grab attention, and in my profession, to keep stories interesting. Sometimes, unfortunately for all of us, the line gets crossed. The effect pushes us away like a pick-up line gone awry. Guys don't always get a second chance, and neither do bananas. But you gotta keep trying to surprise.

Wednesday, November 24, 2010

Roasted Winter Veggie "Vidipe"

This just wouldn't be a real blog without a recipe, would it? While this happens to be a wonderfully simple, healthy, and yummy one, the reason I've posted is because it's a perfectly crafted video for it's home- the web. So I call this a "Vidi-pe." This is what I want, actually need, to play in my kitchen so I can prepare something edible for my family. Pardon the ad, but we're all used to it by now.




Close-up on the food, (no annoyingly bubbly chinwagger telling me about all the extra fiber I'm going to injest), just pleasant and clear narration, light music, a to-the-point "how to" with a recipe right underneath. This works on laptop, ipad, mobile vid...perfect kitchen content. I have a hard enough time trying to follow a recipe and love this idiot-proof packaging and delivery. It's really delicious and yes, we can all use a little more insoluble fiber...gobble, gobble..Here's link with full recipe: http://tinyurl.com/242qdvl

Monday, November 15, 2010

Our Brave New World

Japan's Biggest Pop Star- A Hologram (this is not a joke...)




If you're familiar with the way the star machine works in Japan then this latest phenom will be no surprise. It's just the latest iteration of the pop music industry creating a collective "idol." Traditionally, good looking young folks are "cast" as musical "talentos"- they don't have to be particularly talented, just cute. They are then trained, packaged and marketed practically to death. When I lived in Tokyo the biggest pop star was Seiko Matsuda. She was everywhere, every tv show, every billboard, every top hit. It was strange. How could she possibly be in so many places at once? Though Matsuda was cute in Japanese terms, she would not have passed the semi-finals on American Idol, or any show where talent mattered. But in Japan, she was an employee of entertainment interests that controlled her every move, her every note. This next generation of holographic idols is a natural progression of a system that everyone was already comfortable with. Question is- where and how will we see it next?
Read more at the UK daily mail: http://bit.ly/aty7Jo